Groningen Active Ageing Strategy: A sustainable Dutch approach to enhance active ageing in community-dwelling older people living in deprived neighbourhoods

Background
Name of your initiative: 
Groningen Active Ageing Strategy: A sustainable Dutch approach to enhance active ageing in community-dwelling older people living in deprived neighbourhoods
Short name (acronym): 
GAAS
Which organization is submitting this initiative?: 
Hanze University of Applied Sciences Groningen
Please specify in which regions/provinces: 
NEDERLAND
City: 
Groningen
Where is this organization located?: 
The Netherlands
Please enter the name of the contact person for this initiative: 
Annemiek Bielderman
Please enter the email of the contact for this initiative: 
Part of larger strategy or programme: 
Local
If you answered "other", please specify: 
Please provide us with more details of this programme or strategy: 
The GAAS project has four building blocks: (1) Tailoring of the project; (2) Recruitment of physically underactive older people; (3) Bonding (encourage social cohesion) and empowerment of participants; (4) Bridging (encourage social participation) and maintenance of behavioural change.
The status of the initiative: 
On-going
Please give a summary of your initiative (in English): 
The GAAS project has four building blocks: (1) Tailoring of the project; (2) Recruitment of physically underactive older people; (3) Bonding (encourage social cohesion) and empowerment of participants; (4) Bridging (encourage social participation) and maintenance of behavioural change. First, we started close collaboration with the community association to tailor the project approach. Projects aimed at enhancing active ageing struggle to recruit participants in deprived neighbourhoods. Therefore, the recruitment strategy and the intervention were tailored to the wishes of the community. Second, together with residents of the neighbourhood a recruitment strategy was developed adjusted to the targeted participants' perceptions. A composite recruitment strategy arose, consisting of door-to-door visits, a back-door method, and a network method. Recruited participants participated in an active ageing intervention, consisting of weekly group exercise sessions in combination with integrated lifestyle modules to help participants overcome feelings of depression and loneliness, and to promote daily physical activity and healthy diet. The sessions were held in a community centre located in the middle of the neighbourhood. The third stage focused on increasing social cohesion within the groups, and on participant empowerment. From the beginning, the community and the participants ‘owned’ the project. We aimed to transfer the project responsibilities to the participants themselves after the intervention period. In the fourth stage, we aimed to support social participation and to keep the previously formed exercise groups active in their neighbourhood. A specific empowerment method was applied to realise the bridging and maintenance of behavioural change of the participants.
The geographical scope: 
Local
Type of initiative: 
Public
Environment or setting of the initiative: 
The economic environment or setting of the initiative: 
The most important source of funding for your initiative: 
National funding
If other, please specify your source of funding: 
What triggered this initiative?: 
Physical inactivity prevalence is highest in older age groups, and residents of socio-economically deprived neighbourhoods.
Objectives
What are the main objectives of your initiative? Choose a maximum of 3 objectives.: 
Social participation: increase the number of older people who are socially active
Please describe any subgoals of your initiative: 
To enhance physical activity and social cohesion in physically underactive older adults living in deprived neighbourhoods.
Target group
Does your initiative target people with a specific impairment or disease?: 
N/A
How many people have you reached or do you expect to reach with your initiative?: 
100 - 250
Does your initiative target a specific age group?: 
65 - 79
80+
Does your initiative target men or women?: 
Irrelevant
Approach
Please indicate what best describes your initiative: 
ImplementationPhysical adaptations
Policy
What type of intervention strategy is used in your initiative?: 
User-empowerment and participation
Please indicate the Technology Readiness Level (TRL) of your initiative: 
Not applicable
Who executes the initiative: 
Advocacy organisation
Citizen's initiative
Primary health care providersOther
Primary health care providersPhysiotherapist
What is the relevant physical scale of your initiative?: 
NeighbourhoodResidential setting
Regional level
RoomIn a residential setting
Please indicate how you think your initiative could be scaled up (made to reach more people): 
Please indicate the type of stakeholders concerned with your initiative.: 
(Social) Housing organisation
End-users
Health service contractersPublic authority
Please describe how you think your initiative could be transferred to other regions or contexts: 
Is your initiative economically sustainable and does it contribute to economic development?: 
If you selected "other" neighbourhood, please specify:: 
Impact & outcome
Will you collect or have you collected outcome data for this initiative?: 
Yes
What do you consider the key success factors of your initiative? If your initiative has not yet started, please indicate what you expect the key success factors to be: 
What do you consider the main barriers to overcome in your initiative? If your initiative has not yet started, please indicate what you expect the main barriers to be.: 
What instruments will you use/have used to collect data?: 
Other, namely
If you selected "other" instrument to collect data, please specify: 
If yes, how will you/have you collected those data?: 
Mixed-methods
Will you collect or have collected socio-economic impact data for this initiative?: 
Yes
Will or are the collected data in the initiative publicly available?: